I woke up this morning and read about the new statistics from an NHS website-based-questionnaire, that is supposed to demonstrate the state of the health of middle-aged people in the UK - specifically relating to what we might term 'wellness'.
Apparently “Eight in every 10 people aged 40 to 60 in England are overweight, drink too much or get too little exercise, the government body warns.”
We need to get real about the value of these statistics and the scaremongering tactics here!
Now I'm no Einstein when it comes to data, but reading the report from the BBC did give me some suspicions, so I decided to read the source of the data. Here is a summary with some commentary:
1. The survey is from 2014 and samples 8077 adults over the age of 16.
Comment – This is a sample of 8077 people out of a possible approximately 52M people over the age of 16, in the UK, in 2014. It represents 0.00015% of the population of over 16's.
2. 15% of men and 21% of women didn’t drink any alcohol. 63% of men and 62% of women drank less than the government recommendations of 21 units of alcohol per week. So 8 in 10 adults drunk within the guidelines.
Comment – the article on BBC news is therefore wrong as it states that 8 in 10 middle aged adults drank too much...or are we now saying that the government is wrong with alcohol guidelines?
3. It’s not clear where they have got the figures from about exercise as I can’t find it in any of the data analysis from the study they have extracted this report from.
It’s very frustrating reading these kinds of news reports because it isn’t accurate. I'm not suggesting for one second that the state of the nation is great, but it's currently a fragile time for many middle aged people from a media perspective given the well publicised deaths of people like George Michael, Carrie Fisher, Prince, Rick Parfitt, so those reading the news are considering their own mortality a lot more.
At FitnessGenes we are going to put a slightly different spin on this!
In the UK almost half of our FitnessGenes community are over the age of 35 – that implies that actually the middle age are an incredibly engaged group when it comes to exercise and nutrition. You could therefore argue that they are leading the drive when it comes to new approaches to Get Fit and In Shape.
They, more than any are finding successful approaches to staying healthier for longer, by using scientific products like FitnessGenes, and are EASILY the fastest growing demographic. When you look in the celebrity world today, middle aged people are in fact are some of the fittest with the likes of Dwayne Johnson, Madonna, Sylvester Stallone, and Arnold Schwarzenegger absolutely dominating.
The Message Is Simple
People in their middle age are HIGHLY engaged, and need to be given the tools for success, not the scare stories based on old and statistically insignificant data. At FitnessGenes we applaud your efforts and are delighted to onboard you into our platform of GETTING FIT, LOSING WEIGHT, BUILDING MUSCLE and GETTING SUPER LEAN.
Additional Notes - What is FitnessGenes?
FitnessGenes is a DNA Testing and Interpretation company. We use your DNA results, from a simple saliva sample, to tailor workout and diet plans geared towards your goals. You may have seen us on popular Television shows like The Doctors, Fox News, or perhaps you have read about us in magazines such as Forbes, Inc, Vogue, InStyle, Marie Claire, Men's Fitness, Muscle & Fitness, and there are plenty more. We are also one of the only Personal Genetics Testing companies in the world to get a UK government grant (Innovate UK) for our innovation in the area of fitness and nutrition related gene testing - something we are very proud of.
If you do have any questions, please get in touch by emailing into email@example.com, or message us on Facebook, Twitter or Instagram. We use Instagram to post lots of delicious recipes, so please take a look at @FitnessGenes on that platform, especially if you are looking for healthy alternatives to modern foods.
But if you'd like to get tested, we currently have an amazing special offer - so please CLICK HERE and join in with the incredible FitnessGenes community around the world...over 70 countries in fact!
1. Link to the NHS Health Survey for England 2014 - Click Here
2. BBC New Report - Click Here