Consumed by your cravings? Blame your brain not your stomach!

Thursday, June 01, 2017. Author Geraldine Campbell

Cravings; the intensified motivation towards the consumption of a specific food.

The summer season is nearly upon us and everyone is trying to reach their ideal ‘summer body’. No more junk food we tell ourselves…but then those pesky cravings kick in and resisting that donut becomes a whole lot harder.

Cravings are an intensified motivation directed towards the consumption of a specific food.

Hunger on the other hand is a non-specific drive to eat food in general; and emerges from a different brain circuit to that of cravings.

Cravings are associated with overeating and can lead to unsuccessful weight management or failed weight loss efforts because most craved foods are high in sugar and fat!

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