FitnessGenes Pro launches at IDEA World in San Diego

Thursday, July 05, 2018. Author Alex Auld

FitnessGenes Pro launches at IDEA World in San Diego

Marketed as the ‘Super Bowl of fitness', the IDEA World convention is one of the largest events in the industry's calendar. Hosted this year in San Diego, California, leading global brands and influencers come to showcase the latest technology and trends, allowing the thousands of attending fitness professionals to stay a step ahead of the rest of the market.

That made IDEA World the perfect event for FitnessGenes to launch our official partnership program, FitnessGenes Pro. By joining FitnessGenes Pro, fitness professionals worldwide can utilize our DNA analysis and personal insights to better understand their clients, drive recruitment, retention and increase client success.

The professional program also includes the FitnessGenes Pro Education Course, an online learning platform which is officially recognized by the National Academy of Sports Medicine (NASM), the American Council on Exercise (ACE) and the Athletics and Fitness Association of America (AFAA) for continuing education units (CEUs). Follow this link to learn more about FitnessGenes Pro.

The FitnessGenes team attended all three days of the event, answering attendee questions, walking them through the new online Member's Area and collecting DNA samples from professionals who decided to enroll in FitnessGenes Pro at the show.  Pictured above, from left to right you'll see the FitnessGenes crew: Jordie Jussup, Leilah Isaac, Dr. Dan Reardon, Sky Cowans, Fred Heim, and Alex Auld.

Although we attended the event to promote FitnessGenes Pro, interest was not exclusively reserved for fitness professionals. Consumers and bloggers were also queueing up at the booth, waiting to buy their own kit and discover their unique DNA profile, or just to share a selfie with Dr Dan!

As we walked around the convention and attended some of the professional workshops, the message was clear and consistent: personalized fitness is the future and FitnessGenes is firmly at the forefront of this industry-wide change.

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