FitnessGenes - the world’s fastest growing fitness DNA testing company - receives Innovate UK grant funding to combat obesity

FitnessGenes won £228k of Smart scheme funding from Innovate UK, the UK’s innovation agency (formerly the Technology Strategy Board). FitnessGenes is an Oxfordshire-based research lab producing DNA-based fitness advice that helps people to get into the best shape of their lives through gene-specific diet and exercise recommendations. Prof Jean-Baptiste Cazier, Director of the new Centre for Computational Biology at the University of Birmingham (UK), will be aiding the team with bioinformatics expertise.

What is High Intensity Interval Training – HIIT

At FitnessGenes™, High Intensity Interval Training (HIIT) is part of our Genetic Training System program. However, with this fairly new and alternative exercise technique that has been growing in popularity over recent years. What exactly is HIIT?

Is The Cold Really Worth It?

Many of you may have seen news stories of your favourite sports star taking ice baths after a gruelling competition or workout and thought that this may be something you could use to maximise your own gym results. Well, now there is good evidence that turning your lips turn blue using these techniques could actually yield better results! Curious to find out how? Then read on...