Latest

Financial Times-Gold's Gym and FitnessGenes Revolutionize Personal Training

FitnessGenes and Gold's Gym launch the world’s first personal training programs based on DNA interpretation and expert oversight. Consumers can buy their FitnessGenes test kit in Gold’s, and once FitnessGenes has completed the genetic analysis, both the consumer and their Gold’s Elite Trainer are informed of the results. The trainer then customizes FitnessGenes’ recommendations to account for any injuries, dietary preferences, and other lifestyle data to create the ultimate personalized training and nutrition plan for their clients.

Thursday, July 12, 2018

Latest

Journal of Obesity

A new study published in the Journal of Obesity on March 1 has brought groundbreaking insights into how genetics affects weight gain. Conducted in collaboration with researchers from Loughborough University, FitnessGenes scientists examined the correlation of physical activity and dietary habits with weight gain in men and women who carry different variations of the FTO gene – aka ‘the fat gene' and found that exercise and higher cognitive restraint may negate a genetic predisposition to weight gain, but when people are empowered with genetically-personalized plans they are more likely to follow the guidance and achieve their goals.

Thursday, March 1, 2018

Latest

Forbes: Genetic Insight Is The Future Of Health And Fitness, And Here's Why

"It's this personalization in the health tech space that will eventually help people realize there’s much more to health tech than a smartwatch telling you what your heart rate is. It’s all well and good measuring your heart rate, but the average smartwatch is comparing your BPM to the average rate of someone your age, sex and height in order to calculate how many calories you’re burning, and so it’s not a truly accurate measurement; it doesn’t take into consideration the state of your personal inner workings". See what else Forbes says about FitnessGenes

Wednesday, January 31, 2018

Latest

BT.com-Fitness trends 2018

"Unfairly, your genetic makeup might be hindering you from torching the same amount of calories in a gruelling HIIT class as your neighbour...Through DNA testing, fitness fans can get a detailed breakdown of their macro and micronutrient needs, as well as handy hints for tailoring your approach to exercise so that you’re working out in a way that best suits your body. These types of programmes used to be the reserve of top athletes, but now at-home kits like FitnessGenes are bringing the method to the masses"

Wednesday, December 20, 2017

Latest

Train for Her-Can Analyzing Genes Improve Your Fitness

Have you ever wished that instead of following a generic training plan you could have one completely and utterly tailored to you? TRAIN for HER spoke to Dr Dan Reardon to find out more about their pioneering scientific approach to optimal fitness which uses a combination of DNA and relevant lifestyle data to provide you with evidence-based and actionable recommendations on diet and exercise strategies. This means you can personalize training plans so you can reach your goals easier and faster.

Sunday, December 17, 2017

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